The Balvenie
Innovating inside of centuries old tradition. The best of old with the bravery of the new: The Balvenie.
$23.99
Look Inside...
■ Table of contents
02 INTRO
08 EDITOR’S LETTER
12 KEYWORDS
The Balvenie’s philosophy as portrayed in media coverage
16 SPEYSIDE
The region that The Balvenie calls home
22 THE BALVENIE DISTILLERY
The epicenter where the Scottish whisky brand’s nearly 130-year history began
26 FROM CRAFT TO BALVENIE
The Balvenie’s craftspeople who are committed to the brand’s legacy of crafting top-quality whisky
48 INTERVIEW: DAVID C. STEWART & KELSEY MCKECHNIE
The Balvenie malt masters, who are responsible for quality and taste control
54 CHARACTERISTICS
The Balvenie’s whisky lineup that expresses a storied experience and immense know-how along with a singular design language
62 OPINION: STEPH MURRAY
Steph Murry, general manager at The Dowans Hotel, talks about the local whisky community in Speyside
68 SPEYSIDE’S MANNER
Bar culture in Speyside, the birthplace of single malts
76 COEXIST IN MARKET
Diversity in the Scotch whisky market that spawns from micro-distinction during whisky making
84 BAR SPIRITS
Bar scenes in Seoul, Saitama, London, and New York that present whisky cocktails in their own distinctive ways
96 MANUALS
The basics of whisky
100 OPINION: HAEIN JUNG
Korean actor Haein Jung talks about charms of whisky and The Balvenie
106 MY TASTE PAIRING
Whisky parings that reflect the taste of the drinker—from scents to artworks
116 JUST MY SPIRIT
Diverse manifestations of whisky subcultures, such as collecting, sharing, and blending
120 THE ELEMENTS
The five basic factors for whisky making
130 BRAND STORY
The growth story of The Balvenie, which has pioneered in the market with its traditional batch production process and experimental spirit
136 INTERVIEW: ALICE MCSHERRY, GEMMA PORTER
The Balvenie’s global marketing manager Alice Mcsherry and global brand ambassador Gemma Porter talk about the brand’s internal and external culture
140 SHIFT IN GENERATIONS
Three next-generation employees expected to make history for The Balvenie
144 ART OF CRAFT
The Balvenie’s art projects that distill the brand’s artisanal spirit
148 DIGEST
Figures that demonstrate the prominence of The Balvenie and its parent company William Grant & Sons in the Scotch whisky industry
151 OUTRO
Description
The Balvenie is a Scottish-based single-molt Scotch whiskey brand. The recipe, which has been around for more than 130 years since William Grant’s foundation in 1892, contains a brand philosophy that respects the value of manual work and takes the transfer of technology through people as its mission. Balvenie’s Malt Master David Stewart’s development of the industry’s first ‘cask finishing’ to steril whiskey in two different oak casks also stems from a tradition but unhesitating new experiments and challenges. The quintessence of that challenge, the Doublewood Year 12, is a product that is talked about today when it comes to single malt whiskey. Even in modern times, when revenue and efficiency are valued, Balveni is building its own genre in the whiskey market, balancing tradition and innovation.
Magazine B 93rd Issue: The Balvenie from Magazine B on Vimeo.
Pairs nicely with Magazine F:WHISKEY
The most important thing before the experiment is ‘to be perceived as a Balvenie’. We don’t want people to buy or taste products that are not Balvenie style. We always try variations and are proud of these attempts, but we always try to come back to Balvenie’s DNA.
Calci McKenney, Malt Master of The Balvenie
I think people who recognize and respect each other enjoy whiskey. Whiskey is a delicate and slow drink that there is a Glencaren glass to savor the aroma. No one forces you to drink quickly So it’s a drink that I drink according to my own tempo, so it’s a drink that can respect the other person’s tempo.
Jeong Hae-in, Actor
Additional information
| Weight | 380 g |
|---|
