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The Balvenie Magazine B cover

The Balvenie

Innovating inside of centuries old tradition. The best of old with the bravery of the new: The Balvenie.

$23.99

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 Table of contents

02 INTRO

08 EDITOR’S LETTER

12 KEYWORDS

The Balvenie’s philosophy as portrayed in media coverage

16 SPEYSIDE

The region that The Balvenie calls home

22 THE BALVENIE DISTILLERY

The epicenter where the Scottish whisky brand’s nearly 130-year history began

26 FROM CRAFT TO BALVENIE

The Balvenie’s craftspeople who are committed to the brand’s legacy of crafting top-quality whisky

48 INTERVIEW: DAVID C. STEWART & KELSEY MCKECHNIE

The Balvenie malt masters, who are responsible for quality and taste control

54 CHARACTERISTICS

The Balvenie’s whisky lineup that expresses a storied experience and immense know-how along with a singular design language

62 OPINION: STEPH MURRAY

Steph Murry, general manager at The Dowans Hotel, talks about the local whisky community in Speyside

68 SPEYSIDE’S MANNER

Bar culture in Speyside, the birthplace of single malts

76 COEXIST IN MARKET

Diversity in the Scotch whisky market that spawns from micro-distinction during whisky making 

84 BAR SPIRITS

Bar scenes in Seoul, Saitama, London, and New York that present whisky cocktails in their own distinctive ways

96 MANUALS

The basics of whisky

100 OPINION: HAEIN JUNG

Korean actor Haein Jung talks about charms of whisky and The Balvenie

106 MY TASTE PAIRING

Whisky parings that reflect the taste of the drinker—from scents to artworks

116 JUST MY SPIRIT

Diverse manifestations of whisky subcultures, such as collecting, sharing, and blending

120 THE ELEMENTS

The five basic factors for whisky making

130 BRAND STORY

The growth story of The Balvenie, which has pioneered in the market with its traditional batch production process and experimental spirit

136 INTERVIEW: ALICE MCSHERRY, GEMMA PORTER

The Balvenie’s global marketing manager Alice Mcsherry and global brand ambassador Gemma Porter talk about the brand’s internal and external culture

140 SHIFT IN GENERATIONS

Three next-generation employees expected to make history for The Balvenie

144 ART OF CRAFT

The Balvenie’s art projects that distill the brand’s artisanal spirit

148 DIGEST

Figures that demonstrate the prominence of The Balvenie and its parent company William Grant & Sons in the Scotch whisky industry

151 OUTRO

Description

The Balvenie is a Scottish-based single-molt Scotch whiskey brand. The recipe, which has been around for more than 130 years since William Grant’s foundation in 1892, contains a brand philosophy that respects the value of manual work and takes the transfer of technology through people as its mission. Balvenie’s Malt Master David Stewart’s development of the industry’s first ‘cask finishing’ to steril whiskey in two different oak casks also stems from a tradition but unhesitating new experiments and challenges. The quintessence of that challenge, the Doublewood Year 12, is a product that is talked about today when it comes to single malt whiskey. Even in modern times, when revenue and efficiency are valued, Balveni is building its own genre in the whiskey market, balancing tradition and innovation.

Magazine B 93rd Issue: The Balvenie from Magazine B on Vimeo.

Pairs nicely with Magazine F:WHISKEY

The most important thing before the experiment is ‘to be perceived as a Balvenie’. We don’t want people to buy or taste products that are not Balvenie style. We always try variations and are proud of these attempts, but we always try to come back to Balvenie’s DNA.

Calci McKenney, Malt Master of The Balvenie

I think people who recognize and respect each other enjoy whiskey. Whiskey is a delicate and slow drink that there is a Glencaren glass to savor the aroma. No one forces you to drink quickly So it’s a drink that I drink according to my own tempo, so it’s a drink that can respect the other person’s tempo.

Jeong Hae-in, Actor

Additional information

Weight380 g

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