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Reading F

Magazine F

English Editions

COFFEE, No. 18

There is more to coffee than its place in your morning routine. Learn about the complexities of growing, roasting, retailing, preparing and enjoying Coffee around the world.

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MAGAZINE F: COFFEE, TABLE OF CONTENTS

BEHIND THE SCENES

Key players in the coffee industry and their roles

NORDIC COFFEE SCENE

The present and future of Nordic specialty coffees

ACADEMIC MANUAL

Everything about coffee, from history to culture and from class to trends

COFFEE ENCYCLOPEDIA

Coffee guide that covers bean types and roasting practices

INTERVIEW

Tim Wendelboe: Founder of Tim Wendelboe Coffee and icon in the Scandinavian scene

Geoff Watts: Vice president of Intelligentsia Coffee and credited with introducing direct trade

NEW PARADIGM

Cafés committed to bringing the quintessence of coffee to life

F CUT

Sophisticated branding displayed in packaging

COFFEE TABLE

Coffee to round out a perfect meal

HOME BREWERS

Four brewing enthusiasts who are forging their own coffee worlds

INTERVIEW

Masashi Goto: Founder of Typica, an innovative directtrade online platform for green beans

CAFE SOCIETY

A list of up-and-coming cafés in major cities

FESTIVAL

Global coffee festivals, including the Café Show Seoul

COFFEE MATES

Groundbreaking tools and equipment that shifted trends of the coffee market

MARKET

A wide variety of ready-to-drink coffee products

REFERENCES

Books and video clips recommended by coffee experts

DICTIONARY

INDEX

Description
About the Issue

Description

Making morning possible for billions of people every single day, coffee is more than just a way to greet the morning. Long loved by people all over the world, coffee has shaped, and been shaped by, the culture of the countries and cities in which it is enjoyed worldwide. It’s variety of flavors, determined by soil, climate and farming methods, brings many different personalities to each cup.

Each coffee variety responds to terroir and production conditions, and like fashion, these nuances are indicators of individual preferences of coffee lovers. Before the green beans nestled inside the coffee cherries can be served up as hot beverages, they must pass through the hands of farmers, roasters, and baristas, who comprise an industry valued at over USD 100 billion worldwide. Coffee culture wields enormous influence on lifestyle and adjacent industries. Today, great coffee experiences are being redefined by the movement to produce and consume coffee in a sustainable way as well as fair trade, which secures proper price points for coffee products.

Coffee Quotes

I hope people develop a meaningful relationship with coffee the way they do with books and music. I believe the job of those working for the coffee industry, including myself, is to help consumers become friendlier with coffee and find their optimal profile.

Geoff Watts, Vice president of Intelligentsia Coffee

Modern society tends to overemphasize convenience. Maybe people prefer espressobased coffee that can be prepared fast because they are living such busy lives. With a cup of slowly brewed coffee, we try to remind our customers how valuable a little bit of rest time is.

Warren George, Founder of Born Drippy

Additional information

Weight	400 g
Dimensions	9.5 × 6.75 × 0.75 in
Publisher	JOH
Pages	148
Size	6.69 X 9.45in
country_of_manufacture	South Korea

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