Brewed from barley, hops, and water, Beer is considered the most popular alcoholic beverage in human history. Lagers account for nearly 80 percent of all beer sold in the global market by big-name brands. The aughts saw a boom in craft beer, comparable to the third wave of coffee. The most interesting work in the space is by small breweries constantly pursuing innovation in ingredients, brewing methods and marketing. The emphasis on creating unique flavors also gave birth to new visions, like microbrews and gypsy brewing, through which craft industry evolves relentlessly.
The distinctive bitter taste comes from the wild herbs available everywhere around here, but it’s also from the agricultural produce in the humid northern region that doesn’t get much sunlight. Beer culture is more developed than wine culture because there’s an abundance of high-quality barley and wheat, and it’s not easy to produce super sweet grapes here.
Not only craft beer but also all consumer goods like groceries, clothing, and furniture will be increasingly produced and consumed locally. The days are numbered for self-proclaimed craft beer breweries that actually produce their beers at international outsourcing posts in a corporate fashion. There will be an uptick in qualityoriented, small-scale craft breweries, and local markets will form around them.
Pairs nicely with Magazine B: GUINNESS