INTRO
PUBLISHER’S NOTE
COMMENTS
Perspectives on Breville collected from the web and social media
INTO THE MARKET
In stores, Breville is distinguished by the brand’s new approach to lifestyle
OPINION
Wunjae Lee, CEO of HLI Korea
FEATURES
Trend
The juicer market continues to evolve alongside consumer tastes
VS
Function
The outstanding performance of Breville products rivals that of commercial kitchen appliances
INNER SPACE
Quality
The core technologies behind Breville products performance
OPINION
Jonathan Aichele, brand user
FOOD THINKERS
User Scene
Breville users turn their interests in cooking into healthy lifestyles
Balancing
Breville users all have their own ways of keeping their lifestyles healthy
OPINION
Saehoon Park, food designer
SHOP
Application
Restaurants and cafes cooking with Breville
B’S CUT
Images of Weighty Sophistication
Capturing the solemn exquisiteness of Breville products
BRAND STORY
Standing at the forefront of a new food culture and lifestyle, Breville has brought about innovation in the kitchen appliance industry
PARTNERSHIP
Some of the diverse culinary professionals working in close collaboration with Breville
CREATION
Storyboards illustrating the inspiration behind some Breville products
HISTORY
A chronicle of the kitchen appliance market and the effect kitchen appliances have had on lifestyles and cooking
FIGURES
Breville by the numbers: the kitchen appliance market and brand positioning
FROM THE EDITOR IN CHIEF
Breville’s core values defined by the Editor in Chief
OUTRO