Look Inside...
TABLE OF CONTENTS:
Intro
Editor’s Letter
Retail Scene
Discovering Balmuda at Tsutaya Electrics Store
Opinion
Satoshi Wada, CEO of SWdesign
Lineup I
The five products in the Air Solution category
Inner Space
Unpacking the design and technology of the Air Solution category
Lineup II
The three products in the Kitchen category
Test
Putting the Kitchen category products into action
Opinion
Sukwoo Lee, CEO of SWNA
In Use
How Balmuda products are used in commercial spaces
Voices
Four appliance designers give their take on Balmuda
Opinion
Moonkyu Choi, power blogger
At Home
The spaces and lifestyle philosophies of Balmuda users
Small Giants
The small businesses shaping Japan’s premium appliances market
Brand Story
The birth and growth of Balmuda
Record
The brand’s creative process as documented on its social media
Partnership
The diverse partners that collaborate with Balmuda
Creative Department
Balmuda’s creative team on the design process and work culture
Interview
Gen Terao, President of Balmuda
Figures
Balmuda’s past and present in numbers
Prizewinners
Understanding design trends through Balmuda’s design prize wins
Outro
Description
Founded by Gen Terao as a one-man-company, Balmuda changed its name to “Balmuda Co., Ltd.” in April 2011 after the success of its premium electric fan “GreenFan” and has since introduced home appliances with unique features and restrained aesthetics. Balmuda products go beyond merely serving as simple tools.
They serve as a medium to reproduce and convey pleasant experiences and improve users’ quality of life.
Pairs nicely with Magazine B: Breville, Magazine B: Joseph Joseph and Magazine B: Staub
Additional information
| Weight | 380 g |
|---|---|
| Dimensions | 9.5 × 6.75 × 0.75 in |
| Publisher | JOH |
| Pages | 148 |
| Size | 6.69 X 9.45in |
