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About Magazine B

What is Magazine B?

Each issue of MAGAZINE B introduces one well-balanced brand. B shares the untold stories behind the brand, including the culture of the managers, employees, customers and communities that create, support and sustain the brand.

Magazine B readers will gain insights into how great brands get, and stay, great. Interviews with employees, consultants, competitors, customers and analysts give a 360 degree view of all aspects of the brand.

Magazine B has published 91 issues since 2011. Their narratives remain relevant as they describe the core values and practices of these timeless brands.

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What does Magazine B explore?

Every issue of B examines how the brand balances four elements, beauty, practicality, price and philosophy, to realize their goals of service to their owners, employees, customers and communities. B’s unique insights and in-depth analysis about how the brand was invented, how it’s managed, maintained and presented to the world offers readers a new way to look at the world of brands.

Who reads Magazine B?

Brand and marketing managers, fans of the brands featured in each issue, and those interested in branding and marketing. B is for everyone who is curious about the brands that shape our lives as business owners, employees and consumers.

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