Each issue of MAGAZINE B introduces one well-balanced brand. B shares the untold stories behind the brand, including the culture of the managers, employees, customers and communities that create, support and sustain the brand.
Magazine B readers will gain insights into how great brands get, and stay, great. Interviews with employees, consultants, competitors, customers and analysts give a 360 degree view of all aspects of the brand.
Magazine B has published 91 issues since 2011. Their narratives remain relevant as they describe the core values and practices of these timeless brands.
Every issue of B examines how the brand balances four elements, beauty, practicality, price and philosophy, to realize their goals of service to their owners, employees, customers and communities. B’s unique insights and in-depth analysis about how the brand was invented, how it’s managed, maintained and presented to the world offers readers a new way to look at the world of brands.